Posted: Feb 05 2012
CINCINNATI – America’s biggest sports event is once again upon us and most of the nation will spend their Sunday glued to a screen somewhere cheering on (possibly cursing at) their favorite team.
Some however will be fixated on Super Bowl XLVI’s half-time when Madonna will put on a 12 minutes long, ‘miniature’ show of what she calls ‘a dazzling performance’.
Other than there will guaranteed not be a wardrobe malfunctions, the diva says very little about her mini-concert.
So we did a little digging and here’s what we uncovered:
-Madonna is doing the half-time show for almost free:
About 110 million people are said to watch the Super Bowl event. Madonna has a new single out. That’s massive exposure.
-Madonna will most likely sing her new single:
Just as with point one: massive exposure. Even for a superstar like Madonna, who is used to drawing huge crowds, getting to perform for 110 million people at once, is a first.
-Madonna draws the ‘old’ and the young crowd:
At 53, the ‘material girl’ may still look ‘hot and sexy (?)’ but even the oldest player on either football team is young enough to be her son.
That means Madonna will reach a wide audience. Exactly what she needs to promote her up and coming new album ‘Madonna’s 12th studio album’ which is available March 26.
- Madonna is hush hush about her performance:
All she admits to is that there will be no wardrobe malfunction such as what happened when Janet Jackson played Super Bowl halftime. But other than that Madonna is tight lipped about what she’ll sing, except that it will be a mixture of a few old song and ‘possibly’ her recently released new song ‘Give Me All Your Luvin’.
A few other legendary performers that have used the Super Bowl half-time to promote themselves are New Kids on the Block, Gloria Estefan, Michael Jackson, Teddy Pendergrass, Prince, Clint Black, Patti LaBelle, Diana Ross, Smokey Robinson, Stevie Wonder, Phil Collins, Christina Aguilera, Enrique Iglesias, Toni Braxton, U2 and Tony Bennett.
According to Nielsen SoundScan data, the halftime performers regularly experience significant spikes in weekly album sales and paid digital downloads due to the exposure.
And that’s exactly why Madonna is holding the half-time spot in the Super Bowl this Sunday.
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