Posted: Oct 18 2012
SEOUL – A few dumb dance moves combined with an even dumber vocal text that most people around the world don’t understand and you wouldn’t exactly think it’s a mixture for mega success, right?
The song Gangnam Style, performed by South-Korean Psy, has the ingredients above but became in just a few short months a mega monster hit, making Psy a very rich man, very quickly.
How Rich You Ask?
Let’s begin with YouTube: 100 millions views on YouTube = $US100,000
Gangnam Style has been viewed (thus far) 474 million times … and counting … . The video is ‘liked’ 4.1 million times; good enough to have a permanent place in the Guinness Book of Records.
The song became number one on the hit parades in Australia, Canada, the U.K., Israel, the Netherlands and Belgium. Interestingly enough, in South Korea, the country of origin, the song did not fare as well.
In the United States Gangnam Style reached the number two spot and has been there ever since it was released.
Combining sales, advertising deals, appearances, concerts and the likes, it is estimated that Psy has cashed in a staggering $US8.5 million since he released his song.
Insiders say however that sum is only the tip of the iceberg. In the meantime, Psy has signed a deal with ‘Scooter Braun’, manager of Usher and Justin Bieber.
Through that deal alone, Psy earns $US60,000 every time he does his dance in Las Vegas; a 2 minutes act.
But Psy’s success isn’t limited to just his music and himself. The popularity of his song and dance have rubbed off on his family as well.
His dad, Park Won-ho, who owns electronics factory, Di Corp, saw his shares increase by 188% since Psy released his hit. Psy and his brother, Park Won-Deok, each own 10 and 15% of the company, earning them and additional $US27 million each.
So what’s this Gangnam Style song all about?
Gangnam Style, according to Psy, is about a rich suburb in the city Seoul named ‘Gangnam’ and his song and dance is a satire about the affluent people living in that neighborhood.
Still think a stupid song accompanied by dumb dance movies, wearing ‘off the wall’ clothes isn’t a recipe for success … go ask Psy!
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